Drake’s New Playlist Aims To Promote The Grime Genre
Recently, Drake released a playlist called “More Life,” which features some of the most talented artists in the British music genre called grime. Without doubt, the artists Drake selected for this playlist are among the most exciting artists working in Britain today. Grime is a very interesting form of music that combines rap and hip-hop with a hyperactive, electronic sound elements. Although grime was created in London, this genre is a multi-faceted form of music that can appeal to people from many countries.
Artists featured on “More Life” include Skepta, Sampha and Giggs. Though Drake has loved urban British music for quite some time, this is Drake’s most high-profile tribute to grime so far. If anyone has the star power to get America listening to a new type of urban music, it is Drake. Without doubt, Drake is enormously influential in modern popular music. Although some feel that Drake is a bit too emotional for his own good, I think that this artist is heartfelt enough to overcome his occasional tendency to overshare. It was an interesting choice for Drake to release a playlist instead of a mixtape. By releasing “More Life” as a playlist, Drake shows that he is willing to explore new territory when it comes to branding and categorization. Although Drake’s own music follows some very familiar patterns, the artists featured in “More Life” are bound to feel incredibly fresh and original to most American listeners.
This is far from the first time that influential people have tried to introduce grime to a broader American audience. During the 1990s, many music writers felt that grime artist Tricky was set to make it big in the United States. I sincerely hope that Drake’s new release will achieve mass appeal. Although many music journalists have expressed interest in “More Love,” the public might not follow suit.