Desiree Perez Helps Artists Get More Royalties
Tidal was a company that was doing music streaming, but this company was not very well known. It was not until Jay-Z decided to buy this company that people would see what Tidal was all about. The thing Jay-Z knew that he needed to do was change the outlook for this music streaming service. He knew that he could not keep everything the same because he had a different type of plan. He was interested in helping music artists get royalties on their music, and this allowed him to change the course of music streaming.
Desiree Perez is the person that is helping Jay-Z transition to a much better music streaming service. She is grinding out the negotiations for contracts, and she is definitely one that sees a great vision for the Tidal company. This company is moving at a very fast pace, and it appears that more people are interested in premium music streaming. This is lossless audio that has better quality than some of the other free music streaming sites. Desiree Perez is definitely taking that into consideration when she negotiates contracts for artists. This type of premium service is what allows royalties to increase for artists that are providing the content. That has always been the problem with the music streaming industry because several of the popular sites are free. This reduces the money that the artists can get from the music that is streamed by fans.
It is going to be interesting to see how Desiree Perez helps Jay-Z work with Sprint to continue building Tidal. There has already been a commitment to invest in this company, and Sprint has the ability to bring Tidal to even more customers. Desiree Perez is in place to help Jay-Z coordinate this relationship and build a bigger customer base.