Music is not easy to make and even if it is, it is not guaranteed that an artist will make it in the industry. Too often, an artist produces an absolute fire album, but those who are unsure about the artist will not buy it. Additionally, the work that goes into producing an album is astronomical and is subject to following a fairly bumpy road. As a result, the artists who patiently wait for their albums to drop and be purchased are hard on themselves, a reality that prompts them to interrogate themselves.
Tinashe has quickly been named the new Princess of r&b. Her sexy song, “Company,” quickly made waves within the industry and is still incredibly popular today. However, she is working on a new album, Joyride, and this work has yet to drop or gain any serious recognition. Because of this, the twenty-three-year-old used her new video as an opportunity to have three versions of herself interrogate her on her career so far.
“Why hasn’t Joyride dropped yet?” This was one of the questions that the artist asked herself followed by an abrupt mention of her own flaws. Humorous answers such as “Politics” were offered by the line of questioning, too. Further discussing the creative process necessary to produce an album, the multiple Tinashes really touched upon how the majority of the world’s artists feel each time they work on something new. Though meant to be fairly funny, this was the opportunity the Princess had been waiting for to explain herself, her art, the industry, and to further connect with current and prospective fans.