Social media apps can do a lot. For one, they provide a reliable means in which people can tap into the various social media platforms they are engaged in. Depending upon the particular app in question, the potential exists to expand the functions and features of a social media platform. For example, an app could be used to create a subset of a popular social media platform.
This subset allows members to join a new community that is based on particular likes or interests while, at the same time, being able to maintain their privacy. Social media dating apps employ this approach.
Of course, one could create such an app for people who enjoy certain hobbies or activities to be able to interact with one another. A lot of creative apps exist and anyone who owns an iPhone, iPad, or other mobile device is sure to find great value in a well designed app.
The one point worth repeating here is the app does have to be well designed. There are a few do-it-yourself app development programs out there and people interested in creating their own social media app dabble with them. For hobbyists or people with nothing to lose, the trial and error method of creating an app is okay. For businesses or other serious entities, working with an app development firm is a much better idea. The app is really only going to have any value if it works.
Even when the app works perfectly, its value is going to be based on whether or not people have a real use for the app. Apps that serve interesting and intriguing purposes are ones that are going to gain a large following of users.
One great example of a social media app that millions of users are taking to is Flipora (a.k.a Rover). This app is designed to search for interesting, new, and original content that has been published on social media sites. The app helps users locate that new content through a Discovery Engine. This is not another new generic search engine. Again, the searches are conducted through social media platforms and help users look things up based on interest categories. Currently, 30 million users take advantage of the Discovery Engine and the artificial intelligence component that powers all searches.
Prior to changing its name to Rover, Flipora raised $1.5 million to create the app designed to work on mobile devices. It appears the money was a good investment as the popularity of the app is growing.