Posts in Category: Music Business

Cassio Audi, The Brazilian Drummer With A Bang

“Music expresses that which cannot be said and on which it is impossible to be silent.” Victor Hugo. Music is an art, which organizes sound based on time.Many things go into making good music. The common elements are pitch, rhythm, dynamics, and texture. These limits govern melody, harmony, loudness, and softness. These elements of music need to be in harmony for the sound produced to be worth remembering. Varying these elements determines the type of music produced. The performance of music differs with the instruments used and the vocal styles used.There are many genres and sub-genres of music including traditional, rock, Hip-hop, folk, pop, Reggae, classical, rhythm and beats, lullabies, etc. The genre of music is open to personal interpretation, and it is sometimes a subject of controversy.

The loose defining principles cause this.Heavy metal is a genre of rock music that is characterized by a loud, aggressive, vigorous, amplified and extended guitar solos. The instruments used are electric guitars, bass guitars, drums and distinctive vocals.The indigenous Brazilian people had a strong musical culture. They developed their instruments, and a signature vocal and instrumental performance. Their music culture had its roots in the 18th century.As they evolved and developed, European music influenced the Brazilian music scene. Their institutional and educational structures relied on music. Their natural styles were capoeira, maracatu, afoxe, and repente.Brazilian heavy metal dates back to the 1980s.

Cassio Audi was a drummer in a Brazilian band. The Viper band composed of iconic artists such as Felipe Machad, Pit Passarell, Yves Passarell and Andre Matos.A drummer creates the beats to the song. Drummers must produce a loud beat and deliver it with speed and precision. The bass from the drums is the most important part of heavy rock metal music.The band released their first album ‘Soldiers of Sunrise’ in 1987. This won Cassio, the teenage drummer, affection from his fans and band members. To date, he is still considered a legendary drummer. Cassio played with the band from 1985 to 1989.During his stint in the band, Viper released its most popular songs in English. This made their album earn a four-star rating by AllMusic. This exceptional success is attributed to Cassio Audi. He composed beats that were expressive and exceptional. His music still inspires new Brazilian heavy metal music bands.

How Jay-Z Returned to Rap Game

Jay-Z has returned to rap game with a very interesting album. The “4:44” album has proven to be a critically acclaimed work from Jay-Z that examines his personal life and things that he has experienced as he transitions from a young rapper with drug tells to an older mogul that is now a husband and a father.

Jay Z hits deep as he goes over things like infidelity, trust issues and other issues that have occurred in his life in recent years. He really gives consumers of his music a great perspective on how he has grown as an artist and a person. He is nominated for Grammys for album of the year, and it appears that he is one of the best contenders when it comes to these type of awards even though he is older than a lot of his competition. Jay-Z have proven over the years that he is consistent, and this is another point where he is getting accolades for his work.

There is a strong amount of interest in this album even though it is one of the shortest albums that Jay-Z has created. He worked closely with Kanye West mentor No ID to bring this album to life.

There is a great backline story from producer No ID about how he did not initially even want to work on this album. He has created a masterpiece when it comes to instrumental loops and samples, but it was a hard road to conceptualize what tracks would actually make the album. No ID actually put together as many as 500 Beats. Jay-Z would have to sort through tons of beats that were already created by this album.
Jay-Z considered many beats.

“4:44” album is something of a classic when one considers his catalog.

Big Boi of Outkast Is Adjusting to the Current Music Industry Reality

Big Boi of Outkast has been active in the rap industry since 1991. In the decades since he’s seen a lot of changes in how musicians make music and how fans consume it. Consumers now expect nearly instant releases and access to songs right away. In the past, the musicians had much more time to perfect their albums before release.

Big Boi recently dropped the release “Boomiverse, ” and he’s staying active to stay relevant with fans. The album contains lots of guest appearances by other rappers and boasts a futuristic theme. Big Boi, whose real name is Antwan André Patton, is staying with the times regarding music trends.

Digital Music Downloads Are Driving Sales

He recently said that he knows the days of platinum-selling albums are long over. Musicians these days must embrace technology or face obsolescence. He now thinks that music must be an immersive medium for people to engage.

Patton says he doesn’t plan on turning into a musician who “microwaves” songs and pushes them out quickly, Instead, he plans on sticking with his winning formula of taking two to three years to produce albums of a high caliber. Even though the music does not pull in as much money as it did in the past, the performer says it builds the brand. Patton remains active with touring and merchandising and said he continues to find a real passion for making music.

Patton’s partner, Andre “3000” Benjamin is making less music these days and is focusing more on his acting career. Big Boi has released three solo albums this decade and is promoting his new animated video for “In The South.”

Desiree Perez Helps Artists Get More Royalties

Tidal was a company that was doing music streaming, but this company was not very well known. It was not until Jay-Z decided to buy this company that people would see what Tidal was all about. The thing Jay-Z knew that he needed to do was change the outlook for this music streaming service. He knew that he could not keep everything the same because he had a different type of plan. He was interested in helping music artists get royalties on their music, and this allowed him to change the course of music streaming.


Desiree Perez is the person that is helping Jay-Z transition to a much better music streaming service. She is grinding out the negotiations for contracts, and she is definitely one that sees a great vision for the Tidal company. This company is moving at a very fast pace, and it appears that more people are interested in premium music streaming. This is lossless audio that has better quality than some of the other free music streaming sites. Desiree Perez is definitely taking that into consideration when she negotiates contracts for artists. This type of premium service is what allows royalties to increase for artists that are providing the content. That has always been the problem with the music streaming industry because several of the popular sites are free. This reduces the money that the artists can get from the music that is streamed by fans.


It is going to be interesting to see how Desiree Perez helps Jay-Z work with Sprint to continue building Tidal. There has already been a commitment to invest in this company, and Sprint has the ability to bring Tidal to even more customers. Desiree Perez is in place to help Jay-Z coordinate this relationship and build a bigger customer base.

Big Sean Shows Love For Butts and Wolves In New Video

Big Sean has created a new music video which many describe as an absolute feast for the senses. It is a psychedelic song full of soul and rhyme. The director of the video is The Kid Studio. Its artistry is a mixture of spiritual images, fire, wolves, butts, water and nature. It has a chaotic feeling to it and it uses the booty of an attractive dancer in a metaphor involving Jesus. By all means, these images shouldn’t come together gracefully. Somehow they do. Sean appears in the video in prayer on top of a roof wearing vibrant, rocking clothes. He hangs out at a bar in the middle of the desert and argues with his critics.

The song is called “Bounce Back.” On his twitter, Big Sean said that in life the odds don’t work in your favor every time but real people bounce back eery time. He wants fans to know they shouldn’t give up even when things aren’t going their way. Big Sean is originally from Detroit. This song is a follow-up to “No More Interviews,” which he released in October. He has plans to release another album with his girlfriend Jhene Aiko in the near future. People who love Big Sean’s music have a lot to look forward to in the coming year. You can read more about him and his upcoming work at his twitter profile.

Master P Discusses Solange’s Album Success

Solange managed to debut in the number one spot on Billboard’s Top 200 albums chart when she released her incredibly soulful, extremely well thought out A Seat at the Table album. She shocked the entire world as everyone put in their earbuds to listen for the first time.


Master P, a renowned rap artist, was heavily featured throughout the entire project. The album had a very clear theme of being black in today’s society, which gave Master P, the No Limit boss, a chance to address just how powerful the album was for the entire black community and music in general.


According to Billboard, Master P said:


“Solange is someone I think the game is missing. People been talking about Beyonce even though Beyonce is a big star but Solange been working hard too. She’s been putting together her team of people and I feel like we all a part of that support team.”


For those who may not know it, Solange and Beyonce are sisters. In fact, they are the third set of siblings to have achieved a top spot on the Billboard’s album charts. The sisters received some hate for their elevator incident where Solange attacked Jay-Z, Beyonce’s husband. However, the incident did not seem to matter to fans who flocked to the new album in droves.


Master P believes everyone should embrace Solange as a singer and as a role model due to her talent, artistry, and hard work.


“I think all women should chase their dreams and goals too,” he continued. “She’s gonna be motivation for women that have been through a lot and want more out of life without being in the shadows of someone else. I think it’s good for the culture and I’m glad I was a part of it.”


Solange’s A Seat at the Table is currently receiving outstanding reviews from various media outlets.


As for Master P, he is currently working on his own music at this time. His artist, MoeRoy, recently dropped Trap Michael Jackson. Master P himself is going to release an LP, Louisiana Hot Sauce, early next year.

The Polished Diary of J-Dilla Comes to Life

Every now and then there will be an album by a deceased artist that is actually worth releasing after they are deceased. This is rare. “The Don Killuminati: The 7 Day Theory” album by 2 Pac was a worthy release that seemed incredibly coherent and untouched with any type of shady production. Most albums from stars that have passed on simply retouched projects where people labels are trying to make money off the deceased. The J-Dilla “Diary” project could have come off in this way, but this previously lost album surprises as a strong testament to the strength of J-Dilla’s production skills. There is a full length album with lots of guest stars. There is also an instrumental version of the album – in true Dilla fashion – floating around as well.

The album has been touched up for the sake of preserving what was previously incomplete. Pete Rock and Madlib lend a hair to the production process. This album shows that the hip hop world lost someone great when J-Dilla died. He was truly building up a legacy as a producer that seemed to do the impossible on the boards. J-Dilla was underrated, but he was bound to get his props if he would have continued to produce such stellar gems for artists like Common and a Tribe Called Quest.

There are a lot of people that are still discovering J-Dilla for the first time because they are digging through crates of older hip hop songs. “The Diary” explores a time when J-Dilla was in place to piece together old school funk and soulful sounds for a lot of artists that wanted his sound.

Old Battles, New Beef: French Montana Talks Back

Rumors are part of any industry, and the music business is no exception to that fact. The world of rap and r&b, especially, uses the music as a means to dispel rumors, portray inner thoughts, and to even use it as an opportunity to throw some digs in there that further fuel the hype mentality of the industry. It really is all fun and games, unless you are Drake or French Montana.

In a track released by the two artists entitled, “No Shopping,” avid fans could not help but think that the song was a rebuttal to Joe Budden’s recent insults towards Drake, or Aubrey, as Budden referred to him as. When MTV asked if “No Shopping” was aimed at Budden, French Montana’s reply was simple: “It’s not that I don’t think — I know that for a fact.”

That is all well and fine, but just what were the two masterminds thinking when they were in the studio that day? Again, the answers were fairly concise and included drinking, enjoying life, and just genuinely having a great time making music together. The rapper went on to disclose that he, as well as Drake, never enter the studio engulfed in negative energy, and for others to make claims against that is fairly unjust and the comments are made out of ignorance. Regardless of receiving the answer from the very source, much speculation still exists in relation to the entire issue. One thing is for certain, though, and that is that only time will tell.