The Atlanta rap group ‘Migos’ have chronicled the wild times that accompanied the success of their debut album, ‘Culture’, in a documentary that was released on Tidal.
In the film, the album, which reached number one on Billboard charts, is identified as the catalyst for what would become known as ‘Migos Mania.’ Kevin Lee, who runs the label started by the rap trio along with partner Pierre Thomas explains that the documentary was actually released exactly one year ago. Lee goes on to say that he, his partner, and the group were well aware of the quality of music they were producing but are admittedly a little shocked at the hysteria surrounding them since the release of ‘Culture.’
The album to date has sold two million copies in addition to the sale of five million singles from the album.
A large part of the filming of the documentary took place during a promotional tour in New York in 2017. The group visited Hot 97 while in New York and were christened by radio host Peter Rosenberg as the ‘hottest In the game.’
The group was later filmed while being honored by New York University. During their talk at the university, the group discussed the origin of their careers and gave insight into the cadences that have become the group’s signatures in their raps.
The evening ended with the group giving a performance before a sold-out crowd in Manhattan at the Highline Ballroom.
Thomas hints on the documentary that the group will not necessarily confine themselves to the rap game and are looking to expand their scope in future projects. Music from the Migos is not ‘for one group,’ Thomas explains before teasing with the prospects of the Migos making a rock album in the future.
As for now, the group released Culture II at the end of January and it seems that ‘Migo Mania’ will continue for the foreseeable future.
Migos has seen nothing but a steady rise to hiphop success since their commercial debut single “Versace” was released in 2013. A recent article in Rolling Stone does well the describe just how successful the three Georgia rappers have become over the past 5 years.
The Migos started in 2009 and was formed by the current three members of the group: Quavo, Takeoff, and Offset. The three men grew up together in a suburban town in Gwennitt County, about an hour north of Atlanta. They had limited success in the first few years as a group, until their breakout single Versace was released in 2013. Since then they have made millions with their transition into the mainstream and in 2017 won the BET award for best group, and best collaboration. Today they live in a mega-mansion in suburban Atlanta with “3 Bentleys sitting in the driveway, and millions of dollars worth of jewelry lying around the house”.
The Migos have been called one of the best hip-hop groups of the past few years by many prominent music critics. They have become cultural icons. They helped create the DAB, a simple dance move that has since become a cultural sensation. Migos latest album is Culture II and has already garnered critical acclaim. It features hit artists such like Drake, Gucci Mane, Ty Dolla $ign, 21 Savage, and Big Sean. They were nominated for “Best Rap Performance” for “Bad and Boujee” (featuring Lil Uzi Vert), and “Best Rap Album” for “Culture” at the 2018 Grammy awards.