Jhene Aiko just dropped not one, but two music videos for her new track “Never Call Me”. The song is a collaboration with Kurupt, and it’s a scathing goodbye to a toxic relationship. It’s the latest song to be released from her sophomore album, “Trip”, her first solo album since 2014.
In the first video, Aiko is shown enjoying a regular day in her hometown of Los Angeles. The “Slauson Hills edition” features some of the singer’s friends, including Hit-Boy, Dom Kennedy, and Nipsey Hussle. Aiko appears happy and carefree, not seeming to be troubled by her ex as she assures him she was too good for him anyway.
The second video is a bit harsher. Aiko appears as Izanami no mikoto, the Japanese Shinto goddess of creation and death. Since Aiko is a quarter Japanese, the goddess is a fitting character in the video. During the over 3-minute long video, Aiko as Izanami no mikoto is seen attending a funeral for her ex’s ego. A woman throws ashes into the sea as Aiko looks on, seemingly dismissing her ex from her life for good.
Aiko told “Refinery 29” that she chose to do two videos for this song because she loves it so much. She said the second video for “Never Call Me” is based on a man she knew personally, who lied and cheated and lost his way due to his deception. Aiko said she portrays the goddess of creation and death so that she can come to “collect his poor spirit and set it free”.
In addition to releasing “Trip”, Aiko also released a short film by the same name that was directed by Tracy Oliver, and a book of poetry entitled “2Fish”. The trilogy of projects comes after years of collaborations with other artists.
Celebrity love lives are often as rough as an unpaved road. Though this is fairly sad, the storylines often allow for the greatest music to surface in an attempt to explain the romance in three to five minutes of heart-pounding, raw emotion. Despite her divorce after only eleven months of marriage from music producer, Dot Da Genius, r&b artist, Jhené Aiko, released a song that not only explained why everything took a turn for the worse but who was also responsible for the split.
The song is called “New Balance” and offers lines of both heartache and even excitement that the artist has found someone who gives her a new perspective on life. “It hit me like a tidal wave; knew that I was in love with you right away,” sang Aiko in a song laced with gorgeous piano melodies and soft, elongated phrases. As listeners thought long and hard about who this song could have been written for, one name came to mind: Big Sean.
The two have been reportedly dating, though that has yet to be confirmed. The speculation was honestly made certain when the two shared some mysterious tweets in relation to the song. A comment from Big Sean Don encouraging the r&b artist to finally release the tune to the public after she had been continuously posting lyrics started the tweets. To further raise any eyebrows, a fan accused Aiko of writing the beautiful song for Big Sean. The only comment fired back by the artist was simply three heart emojis. If that does not flat out admit there is something brewing between the two, what really does?
Conclusively, Jhené Aiko is a talented artist who deserves her song to be appreciated for its general message, regardless of what it might mean to her. The industry needs more unvarnished, passionate music and Aiko has certainly made just that. Only time will tell about her budding romance with Sean Don, but it is best to stop and enjoy the music for now.