There are a lot of people in the industry that are wondering how they can improve their spins when it comes to their time on the radio. The rappers that are looking at the radio as the vehicle for their music are behind the times. This is not where any of the success lies these days. It is all about Spotify and other web streaming music sites like Pandora.
This is something that Drake realizes, and this is also something that is relevant for artists like Kendrick Lamar. J Cole is one of the few artists that is able to make an album where every song Hit the Billboard charts. This is rare, and it is highly unlikely that this would be the case for most rappers, but J Cole is not most rappers.
With the ”KOD” album J Cole was reaching deep to put together an album that was very much unlike anything else that he has been done. From this perspective people may compare him to a group like OutKast. Each time this duo released a new album it was showing an outstanding amount of growth. That is what people look at when they see J Cole. They know that he is going to release content that does not sound like anything else that is out there for the moment.
When it comes down to rappers that are ready to make their names known in the industry it is clear that people like Kendrick Lamar, J Cole, Migos and Drake are rappers that are standing in place as the leaders of the new generation. Jay-Z still created a platinum album in his retirement stage, but Shawn Carter will continue to make hits for millennials. He is older and rap music has always been a young rapper’s game.
Jermaine Lamarr Cole is known as one of the most divisive rappers these days, and everything suggests that he has no desire to change his bizarre style. J. Cole’s new single, ATM is supported by a colorful and supremely strange video that goes straight to the heart of that he considers to be a generational problem: money.
ATM is a promotional single for J. Cole’s new album, KOD. The video for ATM is a cartoon-like extravaganza tale about a rapper who strikes the big time and quickly runs out of cash. Judging by this first single, J. Cole has every intention of calling out what he sees wrong with hip-hop. ATM cannot be defined as a rap classic; in fact, J. Cole has confessed that he only spent a couple of weeks producing and recording KOD, but the hilarious message delivered by ATM feels like it could be timeless.
It should be noted that J. Cole’s lyrical delivery on ATM is clear and spot-on; this is a indictment on the current wave of “mumble rappers” and trap MCs who deviate from the sharp rhymes delivered during the Golden Age of rap. All tracks in KOD have a common purpose to parody the current state of hip-hop, which J. Cole is not very happy with.
The release of KOD has been mostly kept secret, and this is purely intentional. Material and emotional greed are two heavy-handed themes that J. Cole explores in KOD, and he believes that secretly rolling out his new album will send a strong message to rappers such as Drake and Kanye West, both known to use social media as a teasing platform for shameless promotion.
To promote KOD, J. Cole published a single Twitter update inviting followers and journalists to a secret listening party. Since there is always a catch with J. Cole, guests were not allowed to bring smartphones, recording devices or even pen and paper.
As two of the most potent and prevalent emcees of their time, and considered by many to be the two top modern day rappers, J. Cole and Kendrick Lamar have had a close friendship, and professional rivalry, throughout both their careers, and have worked together on tracks multiple times. When Hip-Hop legend Jezzy announced the track listing for his upcoming Pressure E.P. fans were quick to note the reuniting of Cole and Kendrick on the aply named track, American Dream. Attendees at the December 12th listening party for Pressure heard the full album by the noted Atlanta rapper, including American Dream, the pen-ultimate take on the thirteen track album.
The two have worked together multiple times in the past including rapping over each other’s instrumentals on the the 2015 release Black Friday, which saw Cole taking a shot at ‘Alright’ and Kendrick rhyming over ‘A Tale of Two Citiez’. In 2012, Lamar and Cole collaborated on the DJ Khaled led They Ready, with famed southern rapper Big K.R.I.T. and a year later on the J. Cole album Born Sinner for the track Forbidden Fruit. Since 2011 both Cole and Kendrick have hinted at an entire collaborative album, and though collaborated that such a project exists by close insiders, the product has yet to hit the streets.
Jeezy’s latest features a slew of incredible seasoned emcees and a collection of up and coming rappers to make for what looks like another Hip-Hop classic for the Atlanta artist. From the short clip posted online and the word of attendees to the recent listening party, American Dream, featuring J. Cole and Kendrick Lamar is a bomtastic banger, featuring some of the best bars ever spit by all three legends. For further info on Pressure, releasing December fifteenth, check out Jeezy’s online residence at www.JeezyShop.com now!
Rapper J. Cole has made a documentary called “J. Cole: 4 Your Eyez Only.” I wonder why Cole decided to include a misspelling in the title of his documentary. Although this might be seen as a kind of homage to urban films like “Boyz In Da Hood,” using this type of spelling certainly seems a bit stale and contrived in 2017. That said, this documentary is receiving rave reviews from those in the know. According to people with intimate knowledge of this film, J. Cole’s documentary explores serious issues such as race relations, economic inequality and social justice. In this film, J. Cole explores what it means to grow up as an African-American in the American South. In particular, J. Cole’s documentary explores the reality of economic suffering and institutionalized injustice in African-American life. Cole argues that ingrained racial attitudes deeply affect how African-Americans interact with police and the justice system.
In his documentary film, which was directed by Scott Lazer, J. Cole explores African-American life in post-Katrina Baton Rouge and Ferguson, Missouri. Overall, the film seems like an interesting presentation. However, I hope Cole doesn’t make the common mistake of being too pessimistic about the future of race relations in this nation. As a nation, we need to solve a lot of problems before all members of society can feel equally appreciated and valued. Nevertheless, I strongly feel that there is a lot of hope for the United States. I hope that J. Cole and all commentators balance the grim realities of now with the boundless promise of tomorrow.