Advertising and marketing are as important to business success as the quality of the product or service being offered. An effective marketing strategy can propel a mediocre brand to spectacular success. That’s why it’s essential to have the right marketing strategy. Many companies lack the time, manpower or expertise to create an effective marketing strategy. In that case they should hire marketing professionals.
One such professional is Brazilian marketing executive Nizan Mansur de Carvalho Guanaes Gomes. Gomes is the co-founder of the ABC Group. The holding company is made up of 18 marketing, advertising, content and entertainment entities. It’s Latin America’s largest communications holding company and the world’s 18th largest. Gomes’ excellent work has earned him numerous awards including being voted him one of the most influential Brazilians, one of the world’s 100 Most Creative People and GQ’s Man of the Year in 2014 in the leadership category.
Born in Salavador, Bahia in 1958, Gomes rose to fame in Brazil as a copy writer. His commercial ‘Hitler garnered him the Gold Lion award at the 1988 Cannes Festival. It is considered to be among the best advertisements ever made. Gomes created the internet portal iG in 2000.. It quickly became Brazil’s second largest free internet portal. The Association of Entrepreneurs Friends of UNESCO was founded in 2004 by Gomes and Oskar Metsavaht. Its purpose is to conserve Brazil’s national heritage and promote quality public education.
Gomes holds membership in UNAIDS and numerous other charitable and social assistance organizations including the World Economic Forum, the Clinton Global Initiative, Women in the World Foundation and Together for Girls, an organization that fights sexual violence against girls. Nizan Guanaes was awarded a gold medal by Brazil’s Rio Branco Order for civic virtues and important services and UNESCO named him Ambassador of Good Will.