Lime Crime indeed is a makeup company, but their goal as a company is not only to provide makeup for customers but to revolutionize makeup as a whole. They incorporate so many things into their brand that makes it almost impossible to not purchase. They have managed to perfect nearly every aspect of a business. They have an extraordinary marketing team and put out a great product along with establishing a unique, beautiful visual appeal.
LimeCrime was founded by Doe Deere in 2008, who is also the CEO of the company. She promotes her product by the all-inclusive quote, “I make makeup for girls and boys like me who express themselves unapologetically…” It is due to her unique vision and wild creativity that they have gained the sparkling reputation that they have.
With the production of a great product, there is also some consideration as to how the product was made. At this company, all of their products are vegan and cruelty-free. This is a characteristic of their brand that they are extremely proud of. The difference between other non-vegan brands of makeup and Lime Crime’s vegan makeup is that their makeup does not include animal ingredients or any byproducts of animal ingredients. Along with not using such products in their makeup, they also do not test their makeup on animals. They have received PETA Certification, which is People for the Ethical Treatment of Animals. This certification states that this company does not participate in the usage of animals for product testing.
They have developed a large fan base, and have many stores in the state of California. There are many global locations as well. You can find their products in Indonesia, Poland, Thailand, Austrailia, Canada and a few more countries. Due to their unique product and the support that they have gained through the years, this company has decided to expand furthermore. Led by Kim Walls, Lime Crime’s global manager, they are expanding their company’s brand to China. Throughout this transaction, they had problems with their cruelty-free expectations, but they were able to sort them out.
Doe Deere, founder of Lime Crime, has brought another great product into the spotlight. Her smarts, expertise, ingenuity and courage has taken the industry by storm. Lime Crime is well-known for its vividly bright makeup products, but the company has added a few more items to the list. Hair dye has been around for centuries, and it is one of the best-selling hair care products to date. All of the major hair care brands offer hair dye products. LimeCrime has just stepped foot into the arena, and it is quickly making a huge name for itself.
The Unicorn Hair Collection has broken-ground, and it is now taking over the game. This collection of bold hair dyes have made Lime Crime even more diverse than it already was. Known as semi-permanent hair dye, these products will give you a broad range of bright colors to play around with. This includes:
As for the month of October, Lime Crime has introduced its new hair dye products, and they’ll leave your hair with a deeply pigmented appearance. These dyes posses some of the most intense hues of any hair care brand. Consumers will have the opportunity to choose from Chestnut (deep maroon), Sea Witch (mermaid’s green tail), Charcoal (dusty gray) or Squid (spooky purple).
The industry and the internet are buzzing right about now. The brand’s Instagram social media page is getting a ton of activity on a daily basis. Doe Deere has turned her dream into a full-fledged career. She is the heart, the soul, the mind, and the body of the entire operation.