The advertising industry in Brazil is changing rapidly. Ad agency competition has always been fierce in Brazil, and now that the Internet is playing such a huge role in advertising, agencies are changing their strategies on us.mullenlowe.com. The old standard radio, TV and newspaper ad campaigns are losing some of their charm and effectiveness thanks to new Internet ad promotions and their ability to woo people away from their stale buying habits in Brazil.
The growth of Internet video consumption and the increased investment in video ads, in Brazil is steadily eating into the print ad dollars. Consumers relate to video ads, so the rejection rate is extremely low, according to José Borghi, the CEO of the Mullen Lowe Group. José Borghi is a seasoned veteran in the advertising industry. Borghi has been in the ad agency business for 18 years. He became the vice-president of the Leo Burnett Agency in the 1990s. José left the agency in 2002 when he was the president of that agency. In 2006, Borghi formed a partnership with Erh Ray and the BorghiErh Creative Intelligence Agency was born. Jose Borghi excelled at developing ad campaigns for clients like Fiat, Honda, Mitsubishi, Globo, Electrolux, and American Express.
Borghi was approached by the Lowe Network, and a new ad agency was formed and named Borghi/Lowe. The Lowe Network became Mullen Lowe Brasil and José Borghi was appointed co-CEO along with André Gomes. Gomes was the Vice President of the Rio de Janeiro Lowe Network office. Rio de Janeiro and the São Paulo offices are the flagship offices for Mullen Lowe Brasil. The Mullen Lowe Group of Jose Borghi handles advertising for Google, Western Union, Hyatt, JetBlue, Harley Davidson, Royal Caribbean, Mattel, Ikea, General Motors and Johnson and Johnson. The ad campaigns that Mullen Lowe Brasil develops for those clients, as well as other high-profile clients, have made a huge difference in sales, according to representatives from those companies. Mullen Lowe’s aim is to increase market share, and penetration as well as to exceed budget expectations.
Brazilian advertising has always been considered the pinnacle in creative sales endeavors. Mullen Lowe has offices in the UK and the United States and those offices follow the lead of José Borghi’s executive team when it comes to putting ad campaigns together for their perspective markets. Most of Mullen Lowe’s clients have a presence in many countries around the world, and with a little tweaking, the Brazilian ads work in those markets as well.
White Shark Media is one of the most well-known digital marketing agencies in the United States. In only four years, since its launch, the company has become a model of providing superior customer service for clients, particularly small and medium-sized businesses. In fact, White Shark Media is one of the few Google Adwords Premier SMB partners in the United States. Read more: Georgia Web Marketer | White Shark Media Inc. on Atlanta Shopify
Since its inception, the company has gathered important feedback from customers, which is used to improve the customer service experience. In a recent press release, Andrew Lolk, CMO of the company claimed that his company rolled out a new customer service program that will help new and existing clients to get even better services.
For new customers, the company will provide full initial assistance from setting up the platform to starting the first campaign. For the purpose, a dedicated campaign strategist will work with the new clients until they feel confident to tackle the platform independently. According to Andrew, the customer service is an on-going task therefore the company will also initiate a monthly GoTomeeting conference call with new and existing customers.
Using the conference call, the SEM Strategist and the customer will go over the performance of previous months and discuss immediate concerns. In fact, the conference call is not the only time that customers and their strategists will be in contact. Each customer will also get the direct extension of their campaign managers enabling them to get instant help anytime they meed.
According to Disqus, White Shark Media will ease the burden on its supervisors. Accordingly, a supervisor will only oversee three to five SEM Strategists at any one time. For customers, it means that their dedicated SEM Strategists will get proper training and feedback that will be used to improve the customer service experience.
Regarding customer satisfaction, the company has also decided to offer free SEO consultation service to existing clients. Because White Shark Media does not offer active SEO marketing, the service will allow clients to get free feedback on their SEO marketing projects, irrespective of the third-party vendor they are using.
Recently, White Shark Media has made transition to a new campaign management platform. As such, it will provide existing customers the option to either remain on the current platform or transfer to the newer version.
However, anyone can make immediate transition from old to new platform, when required. Hopefully, these and a number of other smaller changes will further increase the trust in White Shark Media.