The lip balm industry is a billion dollar industry. Back in the day, Chapstick was the king of lip balm, however, they were very standard. Chapstick was a brand that was just used for practical purposes. It was not a lip balm brand that was used as a fashion statement. Many people would consider Chapstick to be a boring lip balm of the past. Currently, customers are changing their standards when it comes to lip balm. Many people, especially women want a lip balm that is fun, exciting, and fashionable. EOS, also known as Evolution of Smooth is a new lip balm brand that is taking over the industry. EOS is popular among young women looking for fashionable accessories. Young women love this lip balm brand because of the packaging. EOS lip balm is contained in pastel-colored orbs that are appealing to the eye. EOS has been seen in countless fashion magazines and fashion campaigns. Evolution of Smooth lip balm has been seen on many celebrities including Christina Aguilera, Miley Cyrus, and Kim Kardashian. The brand head already was available in stores like Walmart, Walgreens, CVS, and Target, and now the celebrity appeal gets this product in even more stores.
EOS is a great success story. The EOS lip balm brand is now the second best-selling lip balm in the United States. The lip balm brand has generated over $250 million, in just three years. Many women all over the world are drawn to Evolution of Smooth lip balm because they are unique. Many people like buying items that are different. It makes them feel different and unique as well. Having an EOS lip balm in a purse or bag is a fashion statement. EOS wanted to appeal to their customer’s senses. With their packaging, EOS wanted their customers to see, feel, and smell their lip balm. EOS lip balm comes in a variety of flavors. From passion fruit to sweet mint, there is a flavor for everyone.