Big Boi of Outkast Is Adjusting to the Current Music Industry Reality
Big Boi of Outkast has been active in the rap industry since 1991. In the decades since he’s seen a lot of changes in how musicians make music and how fans consume it. Consumers now expect nearly instant releases and access to songs right away. In the past, the musicians had much more time to perfect their albums before release.
Big Boi recently dropped the release “Boomiverse, ” and he’s staying active to stay relevant with fans. The album contains lots of guest appearances by other rappers and boasts a futuristic theme. Big Boi, whose real name is Antwan André Patton, is staying with the times regarding music trends.
Digital Music Downloads Are Driving Sales
He recently said that he knows the days of platinum-selling albums are long over. Musicians these days must embrace technology or face obsolescence. He now thinks that music must be an immersive medium for people to engage.
Patton says he doesn’t plan on turning into a musician who “microwaves” songs and pushes them out quickly, Instead, he plans on sticking with his winning formula of taking two to three years to produce albums of a high caliber. Even though the music does not pull in as much money as it did in the past, the performer says it builds the brand. Patton remains active with touring and merchandising and said he continues to find a real passion for making music.
Patton’s partner, Andre “3000” Benjamin is making less music these days and is focusing more on his acting career. Big Boi has released three solo albums this decade and is promoting his new animated video for “In The South.”